Rock the Vote’s mission is to engage and build political power for young people in our
Founded twenty-one years ago at the intersection of popular culture and politics, Rock
the Vote has registered more than five million young people to vote and has become a
trusted source of information for young people about registering to vote and casting a
ballot. We use music, popular culture, new technologies and grassroots organizing to
motivate and mobilize young people in our country to participate in every election, with
the goal of seizing the power of the youth vote to create political and social change.
The Millennial Generation is diverse and huge in number, making up nearly 1/4 of the
entire electorate in 2012. This is both the challenge and the opportunity. Rock the Vote
is dedicated to building the political power of young people by engaging them in the
electoral process, urging politicians to pay attention to issues that matter to young
voters, and protecting their fundamental right to vote. Our goal is to reinvigorate our
country’s democracy and redefine citizenship for a generation in 2012 and beyond.